How to Brand Your Small Business + a look at IKEA’s brand strategy.

In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017 survey that proves 76% of all global brands wouldn’t be missed if they disappeared tomorrow.

I also break down a simple, 4-step framework based on the age-old art of storytelling to help you define your marketing message and get heard!