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How to Brand Your Small Business + a look at IKEA’s brand strategy.

  • Writer: Viktoria
    Viktoria
  • May 1, 2019
  • 1 min read


In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017 survey that proves 76% of all global brands wouldn’t be missed if they disappeared tomorrow.


I also break down a simple, 4-step framework based on the age-old art of storytelling to help you define your marketing message and get heard!

 
 
 

9 Comments


Olivia Smith
Olivia Smith
Nov 03, 2025

This article clearly explains how strong branding shapes a small business’s identity and customer trust. I love how it highlights consistency and storytelling, both crucial for standing out. It reminds me how brands like Drip Jackets can build recognition through unique style and messaging that reflect quality and creativity. Excellent insights overall!

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Sarah Rafi
Sarah Rafi
Oct 22, 2025

This is definitely an informative blog post! Learning about how to develop a brand, especially from worldwide pioneers like IKEA will significantly benefit small businesses in solidifying their identity and connecting with a customer base. A well-structured and consistent brand strategy lays the groundwork for sustainabilitya Company Profile Design Service in KSA will support organizations when developing professionally-effective statements of their values and strengths while generating a strong impact as a first impression.

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Sheikh Jabir
Sheikh Jabir
Jun 05, 2025

What a fantastic read! IKEA's branding approach is a masterclass in consistency and consumer connection! A well-designed video CV can help job seekers stand out, much way a company's great branding does. Using a video CV writing service in Dubai might be a great approach to highlight your professionalism and personality.

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Emma Michael
Emma Michael
May 06, 2025

Working with knowledgeable consultants can be quite beneficial for small firms in Ireland that want to adopt IKEA's successful branding approach. Irish resume consultants are experts at creating customised strategies that complement your company's mission and target audience. Their knowledge may assist you in creating an engaging brand story and obtaining the capital you need to expand your company.

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Hela Smith
Hela Smith
May 02, 2025

For small businesses in Ireland aiming to emulate IKEA's effective branding strategy, partnering with expert consultants can be invaluable. Investor Business Plan Consultants in Ireland specialize in crafting tailored plans that align with your brand's vision and market goals. Their expertise can help you develop a compelling brand narrative and secure the necessary funding to grow your business.

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