How to Brand Your Small Business + a look at IKEA’s brand strategy.
- Viktoria
- May 1, 2019
- 1 min read
In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017 survey that proves 76% of all global brands wouldn’t be missed if they disappeared tomorrow.
I also break down a simple, 4-step framework based on the age-old art of storytelling to help you define your marketing message and get heard!
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Working with knowledgeable consultants can be quite beneficial for small firms in Ireland that want to adopt IKEA's successful branding approach. Irish resume consultants are experts at creating customised strategies that complement your company's mission and target audience. Their knowledge may assist you in creating an engaging brand story and obtaining the capital you need to expand your company.
For small businesses in Ireland aiming to emulate IKEA's effective branding strategy, partnering with expert consultants can be invaluable. Investor Business Plan Consultants in Ireland specialize in crafting tailored plans that align with your brand's vision and market goals. Their expertise can help you develop a compelling brand narrative and secure the necessary funding to grow your business.
Building a strong brand is just as crucial for small businesses as it is for giants like IKEA. If you’re working on your company’s identity, partnering with a business planner in UAE can help you align your brand story with your business goals — ensuring your message connects, stands out, and drives real growth.
This is such an insightful take on branding IKEA really is a masterclass in consistency, emotion-driven design, and storytelling. That stat about 76% of global brands not being missed is wild, and honestly, a wake-up call for small businesses to build something truly meaningful.
If you’re working on your own brand materials especially for presentations, pitch decks, or published content don’t underestimate the power of clean visuals. A professional formatting and artwork editing service can help you present your message with clarity and polish, just like IKEA’s sleek aesthetic does for their brand.