The Mission

Critical Blog

Mar 24, 20213 min read

The 10/90 formula for donation pages that convert.

I’ve been there: staring at a blank screen wondering how to build a convincing case for why my donors should pull our their wallet and...

May 29, 20191 min read

How to Overcome Your Fear of Public Speaking (A step-by-step guide for how I prepare for a talk)

About eight years ago, I had the most embarrassing experience of my adult career - I froze while speaking in public! Since then, I've...

May 1, 20191 min read

How to Brand Your Small Business + a look at IKEA’s brand strategy.

In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017...

Apr 10, 20195 min read

How to use the power of story to build your brand.

You’ve probably heard this said a dozen times: our brain is hard-wired for stories. In the last 10 years, there’s been an explosion of...

Mar 31, 20195 min read

Six Tips for Iconic Logo Design.

Your brand is so much more than just your logo. We all know that. But your logo is usually one of the first things your customers see, so...

Nov 27, 20183 min read

If you’re not taking bold risks, you’re probably building a boring brand.

The entire point of branding is to stand out - be different - set yourself apart from others in your market. That’s what great brands do....

Nov 4, 20183 min read

How much time should you spend on your mission and vision statements?

Writing a mission and vision statement for your startup is like picking out a name for your unborn child. It can be tempting to...

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Jun 18, 20184 min read

Three reasons why you should build a brand, not just a business.

Whether this is your first startup or your fourth venture, chances are you're prone to thinking one of two ways most of the time: a...