"I remember the long nights and weekends spent in front of a screen figuring out how to build a website, run a charity and raise money at the same time."
When I think back to the early days of building charity: water, I don't think of smart, strategic planning sessions with highly-paid consultants or a trendy agency giving us the keys to our perfect marketing plan.
I remember the long nights and weekends spent in front of a screen figuring out how to build a website or fighting with accounting software to get our logo to display properly on donor receipts.
Our progress was messy and riddled with rookie mistakes -- but people came along and invested in us as leaders. We learned through each experience and devoured every bit of advice from mentors, fellow peers, and experts.
What we lacked in knowledge, we made up for in spades with humility, persistence and a relentless desire to learn from the best.
I'm here for you.
Now, let's talk about you.
You took a leap and started a nonprofit.
That takes guts.
But as you look around, the 'best practices' for fundraising and marketing in our space are outdated and you're not sure where to look for advice. I got you.
The early days of a nonprofit are exciting, exhausting and confusing. I understand that as a new founder, you're wearing all the hats.
You're making changes to your impact model, building an audience, launching a website, managing your programs on the ground and so, so much more.
You're building the plane as you're flying it.
I know you know that investing in your development is important. But who has time to read a million articles on the internet just to learn how to build a successful landing page or ask a donor for a contribution?
If you're anything like I was ten years ago, I bet you're desperate for advice and guidance. And let's be honest, a shortcut or two once in a while.
I got you. That's what I'm here for.
This is why I created Mission Critical. To help first-time (or third-time), passionate founders like you navigate the early years of building a nonprofit. I'm here to help you develop the leadership, marketing and fundraising skills you need to build a world-class organization.
And yes, have all the fun in the process.
Thank you from the bottom of my heart for reading my story, and getting all the way down here. I admire you for taking the plunge and starting something of your own. I know the courage it takes, and I'm here to serve you as you fly (and build) the plane of your dreams.