Ignite your nonprofit's growth and stand out in a sea of causes.

Critical mass: a modern marketing course for the rising nonprofit.

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Stop struggling for attention
​Get momentum around your cause
Grow revenue for your mission

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So, you started a nonproft and you want to change the world...

you have big a vision,
you do incredible work,
you're trustworthy,
motivated, driven, inspired,
you're in it for all the right reasons...

But getting people to pay attention to your cause is still a constant struggle.

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You refuse to...

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Use click-bait
and guilt tactics
to get donations

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Dance and point to get Instagram followers

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Use photos of poverty porn to get noticed

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And you've tried...

Telling stories from the field, posting more on social media, and even hiring outside agencies to help with campaigns.

But after all this...

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You're still committing random acts of marketing that leave too much to chance, waste your donor dollars and get mixed results at best.

And the worst part of all is...

You're afraid the world will never get to see how exciting and powerful your life-changing work truly is.  

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How I quit my 9-5 advertising job and used my marketing skills to build charity: water

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OK, so here's
the honest truth -

( There's good news and bad news )

Bad News: Most nonprofit marketing efforts are disorganized and disconnected. They produce an immediate result, but don't build on each other to create consistent, long-term growth.   

OK, now the Good News: If nonprofits only implemented 10% of the marketing strategies that high-performing companies use, they would achieve massive scale and transform the sector. There's so much low-hanging fruit. 

And the BEST news of all is --

You can say goodbye to the guesswork. There is a predictable, scalable marketing strategy that takes the mystery out of growing your revenue

It's taken me years of working at the fastest growing nonprofit around, and...

experimenting,
failing,
learning,
hiring consultants,
firing consultants,
"aha" moments and
sleepless nights...

but I finally figured out what makes people pay attention, keep paying attention and convert.

 

Basically, we did all the hard work so you don't have to. 

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-  Introducing  -

Critical Mass:
A Modern Marketing Course for the Rising Nonprofit

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Learn the marketing strategy that will:

convert leads into lifetime donors,
doesn't cost a fortune for nonprofits,
Q & feels good on the inside.
 

Discover the 3-part marketing framework that gets your nonprofit off the struggle bus, and on a proven path to critical mass.

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PART 3.
Develop

Tools:
Recurring gifts, Follow-up system,
Major Gifts Strategy

The lifetime
supporter

PART 2.
Convert

Tools:
Lead Capture
Landing Pages
Growth Campaigns

The one-time
donor

PART 1.
Captivate

Tools:
Messaging clarity
Invisible factors
Pattern interrupts.

The curious stranger

"All the 6 and 7-figure donors you'll ever need can come through this 3-part marketing framework. (It's the same approach that fast-growing startups discovered long ago)."

How does it work?

I'm glad you asked!
 

Part 1:
Captivate t
he curious stranger

This phase is all about getting a new visitor's precious attention - yep, that attention we all have so little of these days - and keeping it long enough to capture the lead (a magical term we'll unpack later).

You'll learn about:


U pattern interrupts,
how the human brain makes decisions, and
how to create highly engaging content that you can be proud of.  

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Part 2:
Convert the one-time giver


It's game time. You've hooked them with your story, great design skills, and clear, engaging copy - they're ready to take action. But what is the right action to ask for?  

You'll learn about:


U eliminating distractions
U the first 30-day 'magic' period
U seasonal growth campaigns
U
micro-campaigs that build your email list


Part 3:
Develop the lifetime supporter


Whew - now that you've captured the lead, you can take it easy...right? Wrong. After you've secured that first donation, that's when the real fun begins. Most people who are in your database have the capacity to give so much more than they're giving right now. 

You'll learn about:

U how and when to follow up
U how to put your donors on a growth track
U how to pitch for major gifts
U how to secure multi-year commitments you can rely on so you can plan your growth

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If you're still wondering...

Can this really
work for my nonprofit?

Yes. This course is for you...

 Even if you have a $0 marketing budget.
Even if you have no marketing experience.
Even if you don't consider yourself 'creative'.
Even if you're a small (or solo) team. 
Even if you're brand new and have no donors.

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But, this course may NOT be for you... 

If you're not willing to vulnerably share your story.
If you're not willing go against outdated nonprofit industry norms.
If you're expecting a shortcut or a quick win. 
If you don't think your leadership will invest in modern marketing strategies.

Critical Mass will open soon.

I'm working behind the scenes to create the most valuable, no-fluff, effective way for your nonprofit to learn modern marketing.

Be the FIRST to know when doors open for the course.
Drop your details below 🥳. 

JOIN THE WAITLIST

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