Discover what's at the core of the
Critical Mass Framework in this free training.
In this free training, you'll discover the
frameworks I teach inside the course, including:
👉🏽 1. How to think like a marketing-first nonprofit,
👉🏽 2. The 3-part marketing engine every nonprofit must master, and
👉🏽 3. How to easily plan 12 months of content with Tentpole Campaigns.
So, you started a non-profit and you want to change the world...
you have a big vision,
you do incredible work,
motivated, driven, inspired,
you're in it for all the right reasons...
But getting people to pay attention to your cause is still a constant struggle.
You refuse to...
and guilt tactics
to get donations
Dance and point to get Instagram followers
Use photos of poverty porn to get noticed
And you've tried...
Telling stories from the field, posting more on social media, and even hiring outside agencies to help with campaigns.
But after all this...
You're still committing random acts of marketing that leave too much to chance and get mixed results at best.
And the worst part of all is...
You're afraid the world will never get to see how exciting and powerful your life-changing work truly is.
OK, so here's
the honest truth -
( There's good news and bad news )
Bad News: Most nonprofit marketing efforts are disorganized and disconnected. They may produce an immediate result, but don't build on each other to create consistent, long-term growth.
OK, now the Good News: If nonprofits only implemented 10% of the marketing strategies that high-performing companies use, they would achieve massive scale and transform the sector. There's so much low-hanging fruit.
And the BEST news of all is --
You can say goodbye to the guesswork. There is a predictable, scalable marketing strategy that takes the mystery out of growing your revenue
It's taken me years of working at the fastest growing nonprofit around, and...
"aha" moments and
but over the years, we finally discovered what makes people pay attention, keep paying attention, and convert.
Basically, we did all the hard work so you don't have to.
- Introducing -
A Modern Marketing Course for the Rising Nonprofit
Learn the marketing strategy that will help you:
- consistently get new leads and convert them into lifetime donors,
- create remarkable, evergreen content for your cause, and
- drive strategic revenue goals that feed your major donor pipeline.
What's in the course?
I'm glad you asked! This course is broken up into three chapters that make up the Critical Mass Framework.
Chapter 1: Building an Unshakable Foundation
This chapter is all about the foundation your nonprofit needs to become a marketing-first organization.
In Chapter 1, you'll learn:
? How to powerfully craft your top 5 core messages
? The 4 invisible traits of a marketing-first leader
? The in-house philosophy: how to build a lean, mean, content dream team.
Chapter 3: The Tentpole Campaign Strategy that breaks through the noise
Once you have your 3-part engine up and running, you'll need to plan your content calendar. The most efficient and effective strategy for this is Tentpole campaigns. Year after year, they cut through the noise and rally everyone around a big common goal.
In Chapter 3, you'll learn:
? Why Tentpole campaigns are the best way to plan a wildly efficient, productive year
? Exactly how to map out your 12-month Tentpole Campaign strategy
? The anatomy of a successful Campaign
Chapter 2: The 3-Part Marketing Engine: Captivate, Convert, Keep
It's game time. This is the meat of the course. You'll learn how to build the 3-part marketing engine that will get you to critical Mass.
In Chapter 2, you'll learn:
? The 8 captivation triggers that get short-term attention
? Conversion formulas used by the greatest marketers of the digital age
? The 4 conversion killers
? The psychology of keeping a donor for life
+ 3 BONUSES
Along with the lessons, you'll have access to 3 special bonuses
LIVE GROUP COACHING + Q&A
+ 6 live group Q&A sessions with Vik
+ 3 live coaching sessions (+ a chance to win the hot seat & be coached live by Vik)
(recordings will be published for those who can't attend the live sessions)
CONTENT PLANS + WORKSHEETS
+ Content prompts & brainstorm ideas
+ Copywriting formulas that convert
+ Worksheets for key lessons in the course
+ A Tentpole Campaign planning calendar
PRIVATE COMMUNITY GROUP