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A free guide for how to lead, plan, and survive the pandemic as a nonprofit.

Covid-19 is kicking everyone's butt right now. And I'm not just talking about the obvious toll it's taking on human lives. It's impacting our businesses and organizations profoundly.

But we will get through it. This guide can help. 


It was during self-isolation in the plague of 1665 when Isaac Newton, then a 23-year-old student, invented calculus and, while watching apples fall in his family orchard, discovered the theory of gravity. We need you. Now more than ever.

In the last week, I’ve had conversations with multiple nonprofit leaders and board members (our team at charity: water included), and listened in on group calls with CEO’s of startups and nonprofits who all had profound insights and ideas to share. In this guide, I’ll share what I've been learning. I hope you find it useful. 


Here are the things I cover:

01. How to lead well right now.

  • Your job is to stay calm

  • How to lead with competence and trust 

02. Where to find savings right now.

  • Where to find savings in your budget 

  • Three OPEX scenarios to model right now


03. How to talk to your donors right now.​​

  • Provide value and make asks with caution

  • Go above and beyond to show compassion

  • A sample video script outline for donors


04. How to find growth opportunities in this season.​​

  • Ideas for digitally connecting & innovating

  • The opportunities that come with social distancing, slimming down and other constraints.

Listen in on a discussion with my friend and CEO of New Story, Brett Hagler (recorded on 3/26) on leading a nonprofit through the pandemic.

Brett and I discuss how nonprofit CEO's and founders should lead, plan financially and think long-term during the Covid-19 pandemic. We also touch on how opportunities and unexpected growth can come out of what seems to be an impossible situation because creativity thrives under constraints.

Brett + Vik Replay
00:00 / 52:56
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