WHY WE WISH WE STARTED SOONER
This video was originally recorded for the Monthly Giving Launch Guide, and now available to all! Scott and Vik talk about learnings from growing charity: water's monthly giving program, The Spring.
Here's the list of topics covered in the video:
3:09 - why it took so long for charity: water to start a monthly giving program
4:15 - how we thought about donor promise with The Spring
5:25 - Productizing your program (creating meaningful donation amounts) 9:24 - How to think creatively about reporting to monthly donors
13:30 - When to focus on acquisition vs. retention
16:30 - Writing people when they leave
17:30 - Why it’s hard to quit HULU and what you can learn from them
19:20 - Success depends on how much you resource the team
21:20 - The importance of Video
24:22 - How to grow through branding and communication
26:05 - All roads lead to The Spring / recurring-first donation mindset
29:40 - Treating your donors like shareholders
32:15 - What everyone needs to do RIGHT NOW if you have monthly donors.