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Critical Mass: A modern marketing course for rising nonprofits.

JOIN 180 NONPROFITS ALREADY ENROLLED

+ 50 lessons + bonus guest interviews
+ 4 live Q+A sessions + private Circle community
+ A thorough workbook to keep you on track

DOORS
OPEN
NOW

Here's what 180 students have to say about Critical Mass

"I was doing everything backwards. I've been in the nonprofit/fundraising world for 20 years and this course completely turned my world upside down"

- Laura Ward

I loved the frameworks taught that helped me organize what marketing is and how to flow through the process. In particular, the "captivate, convert, keep" focus and the strategies of each, and how they embed into a greater tentpole campaign. Seeing the overall structure of a good marketing plan was so helpful!

Rachel Mclellan

After the Conversion Killers lesson, we updated ALL of our landing pages. After The Golden Period lesson: we updated all of our stewardship campaigns.

Meghan McLaughlin, BRAC USA

The tentpole campaign strategy was super informative and helped us frame future campaigns, and the core message stack was most insightful because I was starting from square 1.

Adam Miller, Good Game Foundation

As commuications manager, so far, the core message stack and campaign lessons were the most helpful.

April Chiasson, Concordia Welfare & Education Foundation

Vik Harrison's extensive experience and expertise, combined with the opportunity to learn directly from her, played a pivotal role in my decision to purchase this course.

Cat Cassidy, National Angels

This course was amazing - a great investment.

Michelle Smalling, Homes 4 Homes

FREE TRAINING

Discover the Critical Mass

Framework in this free training.  

WHAT IS MISSION CRITICAL?

At Mission Critical, I create online courses that help rising nonprofits master modern marketing and fundraising skills.

WHO IS MISSION CRITICAL?

Hi!🖐🏼 I'm Vik Harrison, co-founder of charity: water.  
I created
Mission Critical because it's something I wish existed when we were building our nonprofit. 

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When we were building charity: water, we knew we wanted to reinvent charity work in the process.

But... there was no blueprint or precedent for how to innovate on outdated practices, and still run an efficient nonprofit. That's why I created Mission Critical.
 
Now, I'm using everything I learned on our mission, to help you launch yours.
Allow me to be your co-pilot on this rocketship ride. I've been to the moon and back, and it's beautiful up there 😉 

"
Toothpaste is peddled with more sophistication than the world's most life-saving causes.

Self-paced, online courses that help rising nonprofits scale.

Critical Mass:
Modern Marketing for the Rising Nonprofit.

DOORS
OPEN
NOW

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Stop committing random acts of marketing and learn the full marketing strategy that grew charity: water to $100M/year

$950.00 USD

+ 50 lessons + bonus guest interviews
+ 4 live Q+A sessions + private Circle community
+ A thorough workbook to keep you on track

MGLG:
The Monthly Giving Launch Guilde.
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Learn how to fundraise less, raise more, and grow a passionate community of monthly givers who fuel your mission.

$450.00 USD

A 12-lesson, online video course that teaches nonprofit leaders the principles, mindset and practical steps to launch a monthly giving program.

Doors are open for Critical Mass right now through July 15th. Join 180 nonprofits already enrolled and learn modern marketing.

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Learn in bite-sized chunks!
Follow 
 
@vikharrison on Instagram

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