What students are saying about Critical Mass
"I was doing everything backwards. I've been in the nonprofit/fundraising world for 20 years and this course completely turned my world upside down"
- Laura Ward
I loved the frameworks taught that helped me organize what marketing is and how to flow through the process. In particular, the "captivate, convert, keep" focus and the strategies of each, and how they embed into a greater tentpole campaign. Seeing the overall structure of a good marketing plan was so helpful!
After the Conversion Killers lesson, we updated ALL of our landing pages. After The Golden Period lesson: we updated all of our stewardship campaigns.
Meghan McLaughlin, BRAC USA
The tentpole campaign strategy was super informative and helped us frame future campaigns, and the core message stack was most insightful because I was starting from square 1.
Adam Miller, Good Game Foundation
As commuications manager, so far, the core message stack and campaign lessons were the most helpful.
April Chiasson, Concordia Welfare & Education Foundation
Vik Harrison's extensive experience and expertise, combined with the opportunity to learn directly from her, played a pivotal role in my decision to purchase this course.
Cat Cassidy, National Angels
This course was amazing - a great investment.
Michelle Smalling, Homes 4 Homes