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Learn modern marketing for your rising nonprofit.

Critical Mass is a marketing course made specifically for nonprofits who want to grow their revenue and scale their mission.

The course is currently closed for enrollment.

What students are saying about Critical Mass

"I was doing everything backwards. I've been in the nonprofit/fundraising world for 20 years and this course completely turned my world upside down"

- Laura Ward

I loved the frameworks taught that helped me organize what marketing is and how to flow through the process. In particular, the "captivate, convert, keep" focus and the strategies of each, and how they embed into a greater tentpole campaign. Seeing the overall structure of a good marketing plan was so helpful!

Rachel Mclellan

After the Conversion Killers lesson, we updated ALL of our landing pages. After The Golden Period lesson: we updated all of our stewardship campaigns.

Meghan McLaughlin, BRAC USA

The tentpole campaign strategy was super informative and helped us frame future campaigns, and the core message stack was most insightful because I was starting from square 1.

Adam Miller, Good Game Foundation

As commuications manager, so far, the core message stack and campaign lessons were the most helpful.

April Chiasson, Concordia Welfare & Education Foundation

Vik Harrison's extensive experience and expertise, combined with the opportunity to learn directly from her, played a pivotal role in my decision to purchase this course.

Cat Cassidy, National Angels

This course was amazing - a great investment.

Michelle Smalling, Homes 4 Homes


Discover what's at the core of the

Critical Mass Framework in this free training.  


Mission Critical helps rising nonprofits master modern marketing and fundraising skills to accelerate growth.


Hi!🖐🏼 I'm Vik Harrison, co-founder of charity: water.  
I created
Mission Critical because it's something I wish existed when we were building our nonprofit. 


When we were building charity: water, we knew we wanted to reinvent charity work in the process.

But... there was no blueprint or precedent for how to innovate on outdated practices, and still run an efficient nonprofit. That's why I created Mission Critical.
Now, I'm using everything I learned on our mission, to help you launch yours.
Allow me to be your co-pilot on this rocketship ride. I've been to the moon and back, and it's beautiful up there 😉 

Toothpaste is peddled with more sophistication than the world's most life-saving causes.
The Monthly
Giving Launch Guide

How to fundraise less, raise more, and grow a passionate community of monthly givers who fuel your mission.

$450.00 USD

Take a peek at the first full lesson of the Monthly Giving Launch Guide, and see if this course is for you.

Over 300 nonprofits have already taken the course. Here's what they have to say:

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"I've already learned so much from the course – 'product mindset vs. process mindset' is incredibly helpful."

- Stacey Hess,

The Bowery Mission

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"It’s so remarkable how much you’ve thrown open the vault on your experience."

- Ben Hawkins,

Forever Projects

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For me, when I get really overwhelmed, I remember the recurring theme in the course. "It's all about building momentum"

- Nelly Cheboi,

Techlit Africa


"After completing this course less than three months ago, we have already seen a revenue increase of 8% through first-time donors pledging a monthly donation"

- Angela Popplewell,

100 Cameras

Learn in bite-sized chunks!
@vikharrison on Instagram

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